About me


I’m Niklas Bergenstjerna, a graphic designer with over 20 years of experience specializing in the conception, design, and execution of visually impactful solutions for businesses. Based in Sweden, I work with a diverse range of clients both locally and internationally, offering my services in both Swedish and English to ensure clear and effective communication.


My core strength lies in logo design, where I help businesses create memorable, timeless identities that resonate with their audience. From typography and color to symbol creation and brand strategy, I design logos that capture the essence of your brand and lay the foundation for your visual identity. Whether you’re starting from scratch or refining an existing brand, I offer a strategic, tailored approach to meet your marketing and promotional needs.


In addition to logo design, I provide a full range of graphic design services to help you communicate your message effectively through style, illustration, and creative direction. I also manage print production using a carefully selected network of trusted print partners, ensuring seamless execution and top-tier results.


I embrace the power of AI in my design process, incorporating cutting-edge tools for image production and copywriting to enhance creativity, streamline workflows, and deliver innovative solutions. This forward-thinking approach allows me to stay ahead of design trends while providing clients with fresh, impactful ideas.

With extensive experience in shaping and refining brands, I excel at distilling complex ideas into clear, effective design solutions. My approach is rooted in creativity and simplicity, transforming intricate concepts into elegant visuals that speak directly to your audience.


Niklex

Niklex is the name of my design agency—a boutique operation backed by a vast, trusted network. Through carefully cultivated partnerships, I am able to offer specialized services and expertise that meet the diverse needs of my clients. Operating as a freelance designer under the Niklex banner allows me to remain adaptable and focused, delivering personalized solutions tailored to each client’s unique vision.

Niklex is also part of a broader network of colleagues, startups, and renowned brands across various industries and cultures. This global community allows me to offer dynamic, cross-disciplinary solutions that elevate your brand and drive meaningful results.

Services


  • Logo Design & Brand Identity
    At the heart of my expertise lies logo design. I craft memorable, timeless logos that embody the essence of your brand, laying the foundation for your visual identity. Whether you're launching a new business or rebranding, I offer a strategic approach that aligns with your vision and objectives, creating a design that stands the test of time.

  • Packaging Design
    Packaging is one of my specialties. I design packaging solutions that are not only visually compelling but also strategically tailored to reflect your brand's identity. From product packaging to promotional materials, I ensure that your packaging stands out on the shelf, enhances your brand story, and appeals to your target audience.

  • Brand Strategy & Creative Direction
    Beyond logo design, I help shape and refine your brand's overall strategy. I collaborate with you to define your brand’s voice, purpose, and positioning, ensuring that every touchpoint—from visual elements to messaging—aligns with your business goals. This holistic approach ensures a cohesive and powerful brand identity.

  • Graphic Design for Marketing & Promotion
    I provide a full range of graphic design services for your marketing and promotional needs. From brochures and posters to social media graphics and digital ads, I design impactful visuals that communicate your message effectively and elevate your brand’s presence.

  • AI-Enhanced Design & Copywriting
    Embracing cutting-edge AI tools, I incorporate AI-driven solutions into my design process, including image production, illustration, and copywriting. This innovative approach allows me to deliver fresh, high-quality creative work faster, while ensuring that your brand stays ahead of trends and stands out in an ever-evolving market.

  • Illustration & Custom Artwork
    Whether it’s custom illustrations, icons, or unique artwork for your brand, I create one-of-a-kind visuals that capture the essence of your business. These bespoke elements enhance your brand's storytelling and can be used across various marketing materials and platforms.

  • Print Design & Production Management
    I offer full-service design for print, including brochures, business cards, packaging, and more. With access to a carefully curated network of trusted print partners, I oversee the entire production process to ensure top-quality results, from design to finished product.

  • Web & Digital Design (Concept & Visualization)
    While I don’t handle full website development, I specialize in the conceptualization and visual design of websites. I create wireframes, mockups, and visual sketches that serve as the blueprint for your digital presence. With my network of trusted partners, I can connect you with the right developers to bring these designs to life.

  • Consultation & Brand Audits
    Need expert advice on refining your existing brand? I offer brand consultations and comprehensive brand audits, identifying opportunities for improvement and providing actionable insights to strengthen your brand’s impact and effectiveness.

Contact